Greater Irvine Chamber Executive Leadership Present State of the Chamber to Irvine City Council
Wednesday, October 02, 2019
The Greater Irvine Chamber executive team presented to the Irvine City Council and members of the public during the Sept. 24 Irvine City Council meeting.
Bryan Starr, president and CEO of the Chamber, Linda DiMario, executive vice president, and Wendy Haase, vice president of Destination Irvine, the Chamber’s destination marketing division, delivered the update to Irvine MayorChristina Shea, and Councilmembers Michael Carroll,Melissa Fox, Farrah Khan, and Anthony Kuo, and members of the city’s management team.
Haase provided an overview of the organization’s economic impact on the city.
She said the completion of the Orange County Great Park in Irvine has been a game-changer for how the organization markets and promotes the city as a destination. Through the work of Dave Lucey, director of sports sales, and the relationship with the city’s Parks and Recreation department, Destination Irvine booked more than $4 million in sports tournaments for the 2018-1209 fiscal year, doubling that of the previous year. Lucey, along with AnaLaura Beccera, director of corporate sales, have generated more than $7.7 million in revenue for the city through booked hotel rooms for FY 2018-2019, a 14% increase from the previous fiscal year.
Through an Expedia marketing campaign, Destination Irvine has generated $10.8 million for the city for FY 2018-2019, a 533% increase over the previous fiscal year. The campaign has delivered a six-to-one return on investment.
Diane Blake, general manager of the Wyndham Irvine-Orange County Airport attended the council meeting representing the Chamber’s Hotel Improvement District (HID) committee, of which she serves as a co-chair. Diane Blake, general manager of the Wyndham Irvine-Orange County Airport attended the council meeting representing the Chamber’s Hotel Improvement District (HID) committee, of which she serves as a co-chair. Mayor Pro Tem Kuo and members of the city’s management also serve on the HID council.
DiMario provided an overview of the Chamber’s workforce development, business attraction and retention, international development, domestic and foreign direct investment, and the initiative called Irvine Ready!, which has facilitated the expansion of 11Health and OneClick Cloud to Irvine.
“We’re unique as an organization to the main convener of local government, the business and nonprofit communities, and academia. We see that as a great responsibility for a great city that is known for excellence,” Starr said of the accomplishments the Chamber has made on behalf of the city.
For more information about the Greater Irvine Chamber’s economic development work, visit IrvineChamberEconomicDevelopment.com.
Category: Chamber News, Partner News