How to License Your Products to Big Companies
June 01 • 12:05 PM - 1:00 PM
Time: 12:05 PM - 1:00 PM
Many entrepreneurs dream of licensing their intellectual property to other companies as a form of funding, a profit center, or even as an exit strategy for the Founders. Big companies such as Disney, Google, Cisco, and many others license and acquire intellectual properties developed by others routinely. But, it’s not easy to get inside the door with these companies, much less to find the right people to talk to. And, even if you are successful at getting them interested, you are at an immediate disadvantage as a small company because they have nearly bottomless financial resources and the ongoing experience that comes from negotiating deals constantly. How can you stand on equal footing on such an unbalanced playing field?
Well, you have Rand Brenner, President of Licensing Consulting Group in your corner, that’s how! In this webinar Rand will show you how to get the interest of large licensing partners and what you need to know and do to ensure that your licensing deal is as successful as it can possibly be. This presentation is co-sponsored by TriTech SBDC.
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