Destination Irvine, OC Expedia Marketing Campaign Garners Nearly $800K Revenue for Irvine Hotels

Thursday, November 09, 2017

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Destination Irvine participated in an Orange County joint marketing campaign with Expedia. The campaign ran August through October and included an image of Irvine along with 200 words of descriptive copy. When “Book Now” was clicked all 21 Irvine hotels were featured offering their individual rates. The campaign garnered 8.9 million impressions, resulting in 10,147 room nights booked with a total revenue to Irvine hotels of $784,975.  

The next campaign will run January through March 2018.

For more information about Irvine as a destination, contact Wendy Haase.

Category: Chamber News