About Destination Irvine

destination irvineUnder the Irvine Chamber of Commerce, a non-profit 501(c)6, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (H.I.D.), positions Irvine as a destination for visitors, meetings and groups. Destination Irvine through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination. In addition, Destination Irvine promotes Irvine through marketing, advertising and public relations efforts.

Mission Statement

As the official Destination Marketing Organization for Irvine, the mission of Destination Irvine is to partner with the tourism and hospitality industry to brand and promote Irvine as a preferred overnight destination in Southern California for groups, sports events, leisure visitors and business travelers. Destination Irvine’s goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.


Rose Parade Float Information & Sweepstakes

The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events.  Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year.  The 127th Rose Parade presented by Honda and themed “Find Your Adventure,” will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual.  Learn more at www.tournamentofroses.com and on Facebook, Twitter, Instagram and YouTube.

Innovation Rocks!


Hotel Partners Fueling Irvine Economic Vitality

  • Atrium Hotel
  • Candlewood Suites
  • Courtyard by Marriott, Irvine Airport
  • Courtyard by Marriott, Irvine Spectrum
  • DoubleTree by Hilton, Irvine Spectrum
  • Embassy Suites Irvine
  • Extended Stay America, Irvine Spectrum
  • Hilton Garden Inn
  • Hilton Irvine
  • Hotel Irvine Jamboree Center
  • Irvine Marriott
  • La Quinta Inn & Suites, Irvine Spectrum
  • Residence Inn by Marriott, Irvine Airport
  • Residence Inn by Marriott, Irvine Spectrum
  • Spring Hill Suites
  • Wyndham Irvine – OC Airport