Kat Shepherd is a social media, business, marketing and computer trainer at her company, The Ultimate Professional.  In this second part of her series, she will demonstrate how to effectively use blogging, social media, branding, storytelling, web development, video and podcasting in a coordinated campaign to increase your brand, distinguish yourself from your competitors, and create visibility and presence for your business. This presentation is co-sponsored by the Santa Ana District Office of the Small Business Administration.